Your business website: what it needs on day one

A small business website has one job: turn a visitor into an enquiry, a booking or a sale. Everything on it should serve that.

The essentials

**Say what you do in one line.** The first thing a visitor reads should answer: what is this, who is it for, and where? "Bookkeeping for restaurants in Austin" beats "Excellence in financial solutions".

**One clear action.** Call, book, request a quote or buy. Put it at the top and repeat it at the bottom of every page.

**Proof.** Real reviews, real photos of your work, real names. Stock photos of smiling strangers convince nobody.

**Contact details everyone can find.** Phone, email, hours and - if customers visit you - the address and a map.

**Fast on a phone.** Most visitors arrive on a phone. If the page takes long to load or the button is hard to tap, they leave.

The basics behind the scenes

• **Your own domain.** yourbusiness.com, not a free subdomain. It is cheap and it is the address on your cards, invoices and email.
• **HTTPS.** The padlock. Browsers warn visitors away from sites without it.
• **A page title and description** for every page, written for people searching for what you do.
• **A contact form that actually reaches you** - test it.
• **A privacy policy** if you collect anyone's details.

What can wait

Blogs, animations, ten pages of history and a chatbot can all come later. A clear one-page site that gets enquiries beats a beautiful site that does not.

Keep it alive

Update it when your prices, hours or services change. An out-of-date site costs you more trust than having none.

With Busy Firm you can describe your business and have a site built in minutes, on your own domain, with a contact form that lands every lead in your CRM - then improve it as you learn what your customers ask for.