Busy Firm
vs
HubSpot
HubSpot sells a hub at a time, per seat. Busy Firm gives you the CRM, quotes, invoices and calendar from $12 a month - with no platform fee on what you get paid.
The CRM a small business actually uses, at a flat price.
Why small businesses trade HubSpot for Busy Firm
CRM core
| Feature | Busy Firm | HubSpot |
|---|---|---|
Contacts, companies and activity history | Yes | Yes |
Lead scores on every contact | Yes | Yes |
Deals on a drag-and-drop pipeline, more than one pipeline | CRM Team | Yes |
Reports: lead sources, funnel, win rate, forecast | Yes | Best-in-class |
Follow-up email sequences | CRM Team | Sales Hub Pro |
Send from your own mailbox (any provider) | CRM Team | Yes |
Import and export contacts as CSV | Yes | Yes |
Built in, not a separate hub
| Feature | Busy Firm | HubSpot |
|---|---|---|
Quotes customers accept online, turned into invoices | Yes | Paid Sales Hub plans |
Invoices paid by card - no platform fee from us | Yes | Payments add-on |
Calendar, online booking page and crew scheduling | CRM Team | Meetings tool |
Card terminal - take a card anywhere | CRM Team | No |
Website builder in the same account | Yes | CMS Hub - extra |
Your online store inside the CRM | Yes | No |
Price per plan
Flat monthly pricing instead of per-seat, per-hub bills.
| Tier | Busy Firm | HubSpot |
|---|---|---|
| Solo | $12/mo CRM Solo | $20/seat Starter Sales Hub |
| Team | $29/mo CRM Team - one price | $100/seat Sales Hub Pro |
| With a website | CRM included in builder plans from $20/mo | + CMS Hub $25 to $3,600/mo |
Migrate in 1-3 hours
- 1Export your HubSpot contacts and companies as CSV.
- 2Import the CSV into Contacts - one file, one click.
- 3Recreate your pipeline stages under Pipelines (CRM Team).
- 4Connect your mailbox so replies land on the right contact.
- 5Keep HubSpot running until you are happy - nothing is changed there.
When to choose HubSpot instead
We're not right for everyone. Here's when HubSpot is the better pick:
- •You need HubSpot's enterprise marketing automation across many channels.
- •Your team is trained and certified on HubSpot and the switch would cost more than it saves.
- •You depend on HubSpot-only integrations with no equivalent here.
Common questions
HubSpot is huge. Where do you stand?+
For a small business the everyday CRM is all here: contacts with lead scores, deals and pipelines, reports, follow-up sequences, quotes, invoices and a calendar. HubSpot goes further on marketing automation and enterprise reporting - if you run complex multi-channel campaigns, it still wins.
Isn't HubSpot CRM free?+
Its free CRM is real but limited; quotes, sequences and payments sit in paid hubs priced per seat. CRM Solo is $12 a month with quotes and invoices included, and CRM Team is $29 a month for the whole team.
Is there a fee on invoices?+
No. We take nothing from invoices you get paid online - you pay standard card processing only. The same goes for the card terminal.
Can I try it first?+
Yes - both CRM plans start with a 14-day free trial, and you can explore the CRM on sample data without signing up.
What about my website?+
Every builder plan includes the CRM, so your site's forms and bookings land straight in it. HubSpot's CMS Hub is a separate bill.
Stop paying enterprise prices on small-business revenue.
Start a 14-day trial, import your contacts, and keep HubSpot until you are sure.
14-day free trial • No credit card required • Cancel anytime
Last verified: 2026-04-17 · Written by the Busy Firm product team · Have a correction? Tell us.